Why should you write a personal mission statement and why is it important for your business?Â
As a business owner your personal values , attitudes, and beliefs are reflected in your business, whether you know it or not. Someone from outside of your organization can walk through your location and have a feeling for what is important and what is not important to the organization. Most times this is a direct reflection on the owner.
Knowing your personal mission statement and writing it out will help you to understand what you want the culture within your company to reflect. Who do you begin? Answer these simple questions with simples words or phrases, writing down your responses in one and two words….
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·       What are my values, attitudes, and beliefs I want my spouse and children to use when describing me to their friends?
·       What are my values, attitudes, and beliefs I want to exhibit within my friends and with my church community?
·       What are my values, attitudes, and beliefs I want my colleagues, employees, and vendors to use when describing me as a person?
·       What are my values, attitudes, and beliefs I want to exhibit when dealing with strangers and the underprivileged population that I may meet?
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Now, using the values, attitudes, and beliefs you have noted - begin writing using a blank piece of paper and do not stop until you have used most of your values, attitudes, and beliefs within your statement.
A personal mission statement can be shared or private. It can be long, short or a single sentence. They can be bullet points or a short story format. Whatever it becomes, the most important thing is that it is yours and you have written it out for future reference.
Now use your Personal Mission Statement to model your Company’s Mission Statement.
Your company’s mission statement should reflect your organization’s values, attitudes, and beliefs, which should parallel your personal values, attitudes, and beliefs you have reflected in your own personal mission statement.  If your company does not a have a mission statement, I believe each of your employees will operate by their own personal mission statements. We all have a personal mission whether we realize it or not and if your business doesn’t have a mission statement then your employees will revert to their own personal mission statement, good or bad.Â
The reason you need to establish a company mission statement is to help guide your employees as to how to perform their work, how to act with your customers, and how to represent you when they are on the clock. If you don’t set these parameters, how will your employees know how to act?
I think the best mission statements are no longer than two to three sentences in length. This way every employee, customer and vendor can remember your mission statement. It is short enough for your employees to memorize and you can reward them when you ask them and they recite their company’s mission of the top of their heads. Â
Remember, your employees are representing you to your customers and vendors, give them a mission statement to guide their behavior.Â
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Check out our mission statement on this website and let me know what you think.
Take Care
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